On the 2nd I attended #BLFW for the first day of the September event in London's Leicester Square. The fashionable affair included so many amazing brands and designers showcasing their latest designs from SS14 to AW14 Collections, featuring the following brands:
The event was held at The Penthouse in Leicester Square, seven floors up with stunning views over Leicester Square and London and two rooms featuring two bars, seating areas and DJ area too perfect for eventing and socialising.
The event itself started at 4pm for VIB Bloggers and invited Photographers which was great to attend as a Photographer and join in and observe all of the VIB activities and festivities, in a less crowded format also which made it easier to network and chat to all the brands.
It was so nice to be greeted with goodies from cute little cupcakes to Boomf Blogger Fashion Week printed marshmallows. On the #BLFW Pre Party the accessories and goodies were all themed pink, with with straws and pink sweets, however on the 2nd the goodies were themed green! With green straws, green cupcakes and green themed candy bar.
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| Blogger Aura Borealis and her amazing ear cuff lizard earring I had to photograph on the day. |
The Boomf Bloggers Love Fashion Week printed marshmallows are jut adorable and such a fabulous idea and they really intrigue me. So perfect for events from weddings to baby showers and perfect edible gifts too that I think are a genius creation!
The event - like the #BLFW Pre Party - had little areas dedicated to Blogging related items such as 'The Vlogging Booth' where Jessica Yau (@jyukimi) was located with her Official Vlog videoing the event as well as interviewing Bloggers about their blogs, vlogs and of course their #BLFW outfit choices.
See Jessica's Official Vlog Trailer for #BLFW here, featuring a little snippet from myself also.
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| Jessica Yau doing her thing interviewing Bloggers about their #BLFW outfit choices. |
Another area at the event was the Gifting Area featuring brands such as Verity Warr (Verity Anne Clothing), RUSH, as well as adorable handmade rings from Ellie Air and much more! For brands and Bloggers to meet, discuss their styles, blogs, collections and even be lucky enough to be gifted some of the brands and designer's items.
There was also a lot of demonstrations and presentations taking place also from Beauty Works about their amazing hair extensions and hair pieces with an iPad Look Book of celeb clients from Amy Willerton to Nicole Scherzinger.
Beauty Works have an extensive selection of hair pieces and extensions in a vast range of colours, lengths and styles from ombré, brunettes, blondes and auburns. With styles from top buns, clip in extensions, fish tail plaits, ombré pony tails, fishtail braids.. Everything you could possibly need!
The Beauty Works team were great, socialising with Bloggers about 'hair tips and tricks' as well as colour matching for their products sharing their opinions and knowledge about their products as well as educating Bloggers about which of their products would be perfect for them.
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| Blogger Albertine Brandon of Dippy Writes discussing which Beauty Works product would be perfect for her. |
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| Beauty Works website is the perfect place for you to view their products and pick you favourite hair piece. |
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| Blogger Em Ford of My Pale Skin discussing her perfect Beauty Works shade. |
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| Blogger Aura Borealis of Aura Borealis Writes finding her perfect Beauty Works products settling on their amazing clip in extensions. |
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| Albertine (Dippy Writes) with her ombré top bun from Beauty Works. |
Beauty Work's huge selection of products isn't where it stops, their amazing range is so versatile, like their plait bands (seen bellow), why not pop a few of your favourite flowers in to create a festival look? Or a fishtail plait band to create that intriguing and beautiful plait look that is just to die for!
Award winning manicurist Roxanne Campbell with their Pop Up Nail Bars was also there, offering Bloggers the perfect mani pamper.
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| Blogger and Blogging Gals founder Zeena Xena getting her Roxanne Campbell manicure. |
Also there offering pamper tips was the ladies of Leighton Denny offering tips, samples and information about their expert nails, polishes and new shades.
Their new shades for Summer an AW are just gorgeous! A stunning simple nude, deep red and a perfect pink, all displayed so beautifully in tempting cocktail glasses full of samples for Bloggers to try and test.
I can't wait to try out my cute samples, but as a timeless shade I am extremely excited to try the nude, which I will blog and vlog about of course!
I'll wear my red shade from Leighton Denny with my Russian Matte Red MAC Lipstick, new AW14 Fiorelli Handbag (will be featured in my #BLFW Day 2 Event post coming soon to Styled by Charlie) to create a gorgeous summery but bright fashionable look.
I'd style my pink shade from Leighton Denny with gorgeous Rosey Bowtique Daisy Necklace, MAC Candy Yum Yum Lipstick I plan to purchase and my adorable Primark Floral Heels that are so, so, so, so, so similar to the Ted Baker ones but for only £12.00, for a cutesy girly look.
One of my favourite brands from Day 1 at #BLFW was Verity Anne Clothing by the extremely talented Verity Warr.
Verity's stunning handmade collection features must have items from delicate pleated dresses to sweatshirt tunics and checked two pieces. Every item is made in the most gorgeous materials from thick sweats to boxy checks and must have scuba fabrics.
Even Verity's cute paper bags were fitting to the brand from the hand printed logos and adorable green stripes with hand tied tags printed with Verity Anne's 'hanger' logo, which I love!
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| Verity Warr and her Verity Anne Clothing model Emily Burnett both wearing items from Verity Anne's latest collection. |
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| Every Blogger was crowding around the stunning rail of must have clothes, each planning and debating style tips. |
The collection consisted of a gorgeous array of perfectly arranged items in colour and pattern order from perfect whites to pretty prints and checks.
My favourite piece from the collection had to be the Oversized White Tunic Scuba Tee which I'd love to style with a chunky statement necklace, over the knee leather boots and a leather jacket to complete the perfect look.
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| Verity spent the whole day chatting and discussing her collection with the #BLFW Bloggers. |
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| Verity also gifted a lot of items out for the Bloggers to style and promote on they Blogs, Vlogs and social media. |
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| Blogger Albertine discussing her Blog with Verity and how she's going to style her Sweat Tunic. |
Another gorgeous brand featured at Day 1 of #BLFW was Ruby Soho with their latest collection of clothing and a few of there gorgeous bags!
Ruby Soho is a new brand launched in 2014 who balance on trend fashion, style and classic sophistication with unique styles, prints and silhoettes who find a great mix between classic styles and unique features, from smart-casual to edgy chic.
The collection was stunning with a large range of colours, textures, fabrics and styles from two tone material sweatshirts to knitted cardigans and printed trousers, so many gorgeous items any Blogger would fantasise over styling.
It was so lovely to see Lauren from Ellie Air Jewellery again from the #BLFW Pre Party Event and the chance to obsess over her amazing handmade Tesoro Collection.
Ellie Air's SS15 Tesoro (Treasure) Collection is handmade perfection with it's unique and hidden desires in the designs echoing the 'Treasure' name.
“I believe that less is more and creating a piece of jewellery for what it is leaves the context and meaning of the item up to the wearer, especially when it becomes such a personal part of you.”
- Lauren, Ellie Air
I extremely lucky enough to have the chance of choosing my favourite piece from Ellie Air's handmade ring collections which stem back from Lauren's first collection and first Ellie Air experiments and one off designs.
I think I possibly tried on every ring in the handmade collection tray, as they were all so beautiful, as well as all varying in size it was too difficult to choose...
However, I settled on this gorgeously delicate and exquisitely designed silver twirled elegant ring that I just adore. Perfect for an understated look or to use to create a statement array of rings as a stacker ring.
I wear my Ellie Air Ring on my wedding finger (naughty!), only because I've been after a gorgeous new ring or a while, but with not many fingers left to put them on, I just couldn't resist a little understated Ellie Air special and one off piece for my left hand.
Ellie Air's SS15 Collection is just stunning. I'm obsessed with every piece, from the amazing Tesoro Ring with its adorable green jewel and delicate silver joining to the midi ring feature it's so unique and utterly stunning!
I also adore the gorgeous and so extremely exquisite Tesoro Earrings with the stunning and so individual pull through drop feature which is such a different way to wear earrings making them even more desirable and special, an available in silver and rose gold, suits to everyones taste.
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| Blogger Jess Sheppard of Copper Garden trying on her favourite piece from Ellie Air's one of designs box. |
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| Blogger Albertine Brandon (Dippy Writes) with Lauren, Designers of Ellie Air photographing Albertine wearing her AW14 Alchimia Angular Drop Earrings. |
Ellie Air's gorgeous tray of gorgeous handmade one off designs for Bloggers to fall in love with had some adorable and extremely individual designs from stunning charcoal coloured metals to gorgeous shaped rings with triangle and circular designs echoing Ellie Air's Alchimia AW14 Collection.
It was so F A B to catch up with the girls of Major London 05 at #BLFW on the 2nd and see some gorgeous familiar faces with their latest collection which I actually photographed the Look Book for their SS/AW13, SS14 and AW14 Collections, so it was great to see the amazing collection again as well as my favourite designer relatives!
Major London 05 are an amazing team of girls all related who create such unique and original designs with each of the team having their own speciality from seamstress to print designer.
Their collection is stunning with amazing prints and styles from mesh, unisex wear, crops and two pieces to swimwear like no other with unique cut outs and must have prints.
The collections features such a range of designs that can be mixed and matched from male to female with fun and exciting styles that are so recognisable to the Major London 05 brand.
See a small selection my photographs of Major London 05 SS14 Look Book images bellow:
To see more of my photography, see here.
Model: Roxanne Johns
As a anything feather and fur lover, I just adored Sound Chick Accessories amazing feather perfection collection of all this feather! From bow ties to cuffs and amazing statement earrings and rings these unique pieces are enough to catch anyones eye.
I completely fell in love with this stunning statement yellow feather ring from Sound Chick Accessories which is so unique its baffling. The gorgeous and almost tiger print yellow feather drapes over the side of the ring and it such an intriguing statement piece.
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| Myself trying on my favourite Sound Chick Accessoroies Ring. |
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| Blogger Jess (Copper Garden) trying on her favourite Red Feather Sound Chick Accessories Ring. |
Also at #BLFW Day 1 was the lovely guys from City Rack with their latest collection of perfectly selected trends for AW14 and SS15.
Aimed at young and stylish females, The CityRack offers the latest styles in clothing and accessories for women that love keeping their look on-trend and for affordable prices.
On show and on The City Rack's main mannequin on the day was the most stunning deep red stylish jumpsuit which is definitely a must have from The City Rack's latest collection.
The beautiful teams of Asoni Haus for NINA RAI a gorgeous Haute Couture Milliner also had a gorgeous arrangement of their stunning items at #BLFW their stunning tiaras and crowns were just beautiful and so unique, like no other featuring jewels and diamantes as well as netting and feathers too.
I completely fell head over heels in love with this amazing Sian Tiara Head Piece from NINA RAI with the gorgeous flower, jewel and feather details that are jut stunning and unique bride or bridesmaid or for a prom would stun in this amazingly exquisite piece.
I was also lucky enough for the lovely guys at NINA RAI to gift me this gorgeous Flower Pearl Swarovski Crystal Slide Hair Piece that I just cannot stop looking at for its undeniable beauty. The detailing is exquisite and would make anyone feel like a princess when wearing it, I cannot wait to create a Wedding Attire style post wearing it, I'm in love.
Last but not least at #BLFW was Vins Boutique a jewellery and accessories brand who sourcing and finding handmade one off pieces.
Vins Boutique had a wide range of items on show at #BLFW and they have such adorable pieces for every style, occasion and look at extremely affordable prices, they're a perfect one stop shop!
I'm a big fan of statement necklaces, and Vins Boutique had such a gorgeous collection of statement pieces which they also sell in sets, with matching earrings too!
Not only to Vins Boutique sell jewellery but also accessories, with a great selection of clutch bags in a wide range of colours of styles as well as unique handmade pieces too.
I had such a ball at Day 1 of #BLFW it was such an entertaining day and such a perfect day to spent at my first proper Blogging Event. I enjoyed meeting and chatting to such absolutely fabulous brands and designer with each of their amazing products and designs, as well as meeting some amazing and inspirational Bloggers too and totally worth the 200 miles of travelling to and from for, so much so I instantly booked my train tickets for #BLFW Day 2 for a further 200 miles.
My #BLFW Day 1 #OOTD style post is now up featuring my chosen outfit for #BLFW Day 1 which you can view here.
Stay tuned to Styled by Charlie for the release of the write up for #BLFW Day 2 as well as my #BLFW Day 2 #OOTD also.
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